In 2006, a European supplier of automotive interior Group and China-based China Textile interior created joint venture, joint venture in China to produce covers for automakers manufacturing in China. After a slow start, the joint venture has begun to provide order and moved to breakeven. However, it is still facing teething problems, especially in product development time, internal quality and on-time delivery. Although the interior of the joint venture were many of the processes that have been used by European parent company operating in a foreign environment emerging market continues to cause problems for the joint venture. Now the interior JV should solve these problems in order to stay on top of the game. "Hide
by Neil O'Connor, Grace Lo Source: University of Hong Kong, 6 pages. Publication Date: December 6, 2011. Prod. #: HKU968-PDF-ENG
Related Case Solutions & Analyses:
Merck: Managing Vioxx (C)
Filling a Hole: The Reinvestment Fund and Progress Plaza
Symbian Google & Apple in the Mobile Space (B)
Jeff Bowling at the Delta Companies: From Baseball Coach to CEO
Doers Profile Nelson Mandela (1918-)
Simons Hostile Tender for Taubman (A)
Managing a Public Image: Sophie Chen
Walter Industries
DOZIER INDUSTRIES (B)
Slade Plating Department, Chinese Version
