Founded in July 1995, Interactive Services insurance provided personal insurance lines on World Wide Web. In June 1996 the company was acquired by Intuit for $ 7.5 million. Body parts competitive and organizational issues facing this rapidly growing internet business. "Hide
by Lynda M. Applegate, Mary Malcom-Nagler Source: Harvard Business School 20 pages. Publication Date: September 18, 1998. Prod. #: 399017-PDF-ENG
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