Intel describes the strategic position in the market of a family room, in terms of the top management of Intel. As a result of the convergence of computers, communications and consumer electronics, many analysts predict a huge opportunity for technology companies such as Intel. Description Intel's strategic actions to address this possibility, as well as significant external events, including the purchase of Microsoft WebTV Networks, Inc, their further $ 1 billion investment in Comcast Corp (U.S. basic cable company), and OpenCable initiative (the U.S. cable company sought to determine the standards and technologies that will be used in the digital set-top boxes). "Hide
by Robert A. Burgelman, Raymond S. Bamford Source: Stanford Graduate School of Business 24 pages. Publication Date: August 25, 1998. Prod. #: SM50-PDF-ENG
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