Intel's Mobile Strategy in 2015 and Beyond Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

"Intel's Mobile Strategy in 2015 and beyond" analyzes the business’s 2014 - 2015 strategy to become a more important mobile player. In early 2015, the semiconductor giant had only lately gained a real presence in the tablet market, and had almost no presence in the Smartphone market. As the notebook marketplace had been decreasing due to cannibalization from tablets getting into the cellular market was strategically essential for Intel.

Intel's cellular efforts had led to losses of $5 billion by the first quarter of 2015. Most phones and tablets ran on a competitive structure licensed and designed by ARM Holdings, and Intel adversaries Qualcomm, Apple, Samsung and MediaTek made most of the processors for mobile devices. Intel's efforts to acquire market share comprised compensating its making customers for the cost of using Intel's more expensive chips.

Its goal was to provide processors for 40 million tablets by the end of 2014 (which it exceeded). Intel was also participating in new partnerships and investment strategies in China to make business for the low end of the tablet market. In pursuing the mobile marketplace, Intel had encountered delays and technology challenges, in addition to an internal resistance to selling the low profit mobile processors, despite having data showing customers' increasing desire for cellular goods. Intel had very little time to develop a presence that is important in the mobile market, and also the question was whether executing these new strategies would be enough.

This is just an excerpt. This case is about STRATEGY & EXECUTION

PUBLICATION DATE: May 06, 2015 PRODUCT #: SM236-PDF-ENG