IMD-3-1912 © 2007
Read, Stuart; Ohlsson, Anne-Valérie, Jäger; François
It specialized in supplying business with complementary options to their existing preparation and client relationship management software application. From the start; Intelligent was able to offer options to blue chip business; consisting of Philips; Toshiba; Sara Lee and Unilever.
There were 3 potential choices: 1) Find a better business to partner (most likely be obtained by) and grow with; 2) Grow naturally; 3) Raise institutional cash to end up being a bigger independent gamer; possibly obtaining other little gamers in the area to get emergency. Knowing goals: Look at how start-ups pick development methods. Evaluate the very best development chance depending upon business size; place; market and goals.
Subjects: Start-up; Strategy; Growth; Supply chain; ERP; VMI
Settings: Switzerland; Sweden; Software (supply chain software); Small (start-up); 2007
