Intellectual Ventures creates and gets intellectual property, which it seeks to monetize through non-exclusive licensing. In early 2009, as an increasing variety of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary.
Its model was predicated on making it simple for little inventors to monetize their inventions and IP (by selling it to IV) and then using its scale and aggregate IP portfolio to pull sales from potential licensees (usually technology companies).
PUBLICATION DATE: September 14, 2009 PRODUCT #: 710423-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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