As the market of intellectual assets explode, liquidity and exchange mechanisms can not keep up. Brian Benoit, a partner at PricewaterhouseCoopers (PwC), believes he has a solution. Working first with a shoestring budget of development, it has created an e-business at PwC called Intellectual Property Exchange, which he believes, as an increase in liquidity to intellectual assets, an increase in the number of transactions that take place around the world, as well as increase visibility of practice Intellectual Asset Management PwC. This case examines the challenges and obstacles that stand in Benoit. "Hide
by Lynda M. Applegate, Gavin Clarkson Source: Harvard Business School 12 pages. Publication Date: September 1, 2000. Prod. # 801 176-PDF-ENG
Related Case Solutions & Analyses:
Johnson & Johnson Consumer Products Brazil: Corporate Transformation (B)
PTC: Launching an Entirely New Product Platform
Bertelsmann: The Ownership Question
Interplasts Dilemma
Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
Shanghai Bell–The Collaborative Product Commerce Systems (CPC)
Gary Rodkin at Pepsi-Cola North America (B)
Why Study Large Projects
Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis
Expense Recognition
