Vivonic was a start-up, which was part of the new initiatives of Intel in a business that seeks to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and seeks to diversify. But the company did not have a domain and the unit faces many problems with existing processes Intel while he tried to create their own. This case complements the 609-043 "Intel NBI: Intel Corporation in new business initiatives" and 609-102 «NBI Intel. Intel Corporation in new business initiatives (B)" This is one of the companies could not be cited in these cases. "Hide
by Willy Shih, Thomas Thurston Source: Harvard Business School 11 pages. Publication Date: August 18, 2009. Prod. #: 610025-PDF-ENG