Radio-Frequency Identification (RFID) Start-up, which was part of new initiatives in the Intel business. She originally wanted to develop and market high performance Rf fast read speeds of modules aimed at a fixed position readers that can be found in the loading docks or applications that require fast read rate in demanding applications. When it was first funded, Intel was in the midst of record growth and seeks to diversify. The new business is seen as a synergistic infrastructure for Intel Division (IPD) and its XScale processor business. But, as the parent company faced slowing growth and financial problems, he sold the XScale unit, leaving no clear RFID "destination." In the future, the company called into question, head of facing the challenge of managing the business with good technology and customer order book, but there is no place to "fit" in the parent corporation. This case complements the 609-043, "Intel NBI: Intel Corporation in new business initiatives (A)", and 609-102, "Intel NBI. Intel Corporation in new business initiatives (B)" This is one of the companies could not be cited in these cases. "Hide
by Willy Shih, Thomas Thurston Source: Harvard Business School 12 pages. Publication Date: August 21, 2009. Prod. #: 610027-PDF-ENG
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