The Radio-Frequency Identification (RFID) group was a startup that was part of Intel's New Business Initiatives. Sell and it sought initially to develop a high performance Rf fast read rate module targeted at fixed position readers in loading docks or applications that demanded fast read speeds in demanding applications which may be found. Intel was in the midst of record increase and was seeking diversification, when it was first financed.
The new business was viewed as synergistic with Intel's Infrastructure Processor Division (IPD) and its XScale chip business. However as the parent corporation confronted slowing growth and financial challenge, it sold off its XScale unit, leaving RFID with no clear "aim." With the venture's future called into question, the unit supervisor was faced with the challenge of managing a company with a good technology and customer order book, but no place to "fit" within the parent corporation. This case complements 609-043, "Intel NBI: Intel Corporation's New Business Initiatives (A)," and 609-102, "Intel NBI: Intel Corporation's New Business Initiatives (B)." It's one of the failed enterprises cited in those instances.
PUBLICATION DATE: August 21, 2009 PRODUCT #: 610027-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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