Organization of image components (ICO) is a domestic enterprise, which was part of the new initiatives in the Intel business. She originally wanted to develop and market high-performance integrated CMOS module for cell phones. ICO assumptions in the opening was the fact that he can combine externally licensed technology with the internal design work, and then make use of the leading edge of manufacturing enterprises. Initial implementation problems led to delays and additional engineering work, but as the designated Intel production facility went into full capacity, ICO face increasing marginalization. This case complements 609-043 NBI Intel: Intel Corporation in new business initiatives and 609-102 NBI Intel: Intel Corporation in new business initiatives (B). This is one of the companies could not be cited in these cases. "Hide
by Willy Shih, Thomas Thurston Source: Harvard Business School 10 pages. Publication Date: September 22, 2009. Prod. #: 610028-PDF-ENG
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