The Image Elements Organization (ICO) was an internal enterprise that was part of Intel's New Business Initiatives. Sell and it sought to develop a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it could combine externally technology that is licensed with internal design work, and then fabricate using the leading edge production facilities of the company.
First execution challenges led to delays and additional engineering work, but as the Intel production site that was designated went to full capacity utilization, ICO faced increasing marginalization. It is one of the unsuccessful enterprises mentioned in those cases.
PUBLICATION DATE: September 22, 2009 PRODUCT #: 610028-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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