Describes Hood Intel, the river project, a new business venture in Intel whose aim was to establish a presence in the market for a PC in the living room. Describes the actions of people at different levels of the organization, including the project manager, his immediate managers and senior executives of Intel. He describes how the company was started, as the funding was won, and how the organization was structured to carry out such a possibility. Also describes many of the problems faced by the team of Hood River, including: the definition of a new market, the establishment and development partners, competing for scarce funding resources, competing for limited organization (human) resources, and ensure that the objectives of the project to the strategy of the corporation. "Hide
by Robert A. Burgelman, Raymond S. Bamford Source: Stanford Graduate School of Business 35 pages. Publication Date: January 1, 1997. Prod. #: SM49A-PDF-ENG
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