In May 1992, Intel, the leading supplier of microprocessors for IBM-compatible personal computers, today announced the retail availability of OverDrive processor, a new line of performance upgrades for the Intel 486 microprocessor. The case chronicles the evolution of Intel processors and math coprocessors. Then he describes the genesis of the "speed-doubling" technique, which is used in the OverDrive processor and details of important implementation issues. The central questions are: how to manage the company product line in the context of rapid technological change? What are the consequences - for end-users, and therefore, systems and components manufacturers - quickly change the product? How to upgrade the product to help alleviate some of these consequences? How to develop Intel OverDrive business? And how does this affect the main business of microprocessors? "Hide
by Anirudh Dhebar Source: Harvard Business School 19 pages. Publication Date: March 25, 1993. Prod. #: 593096-PDF-ENG
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