This case represents the position of Intel and key events in the global chip industry in 1993. It provides an overview of the evolution of business strategy microprocessor from Intel, since the mid-1980s. The case offers a wide variety of quotes from key players from the various functional areas that can support a fairly detailed discussion of the distinctive competencies Intel and the critical relationship between the technology, marketing, manufacturing and microprocessor business strategies in 1993. He describes the further development of the Intel Corporation in the establishment of "branded products" company. Intel boldly entered the consumer (end user) space with its "Intel Inside" advertising campaign. Discussion can focus on as a viable strategy for this component suppliers like Intel. "Hide
by Robert A. Burgelman, Dan Steere Source: Stanford Graduate School of Business 36 pages. Publication Date: January 1, 1994. Prod. #: BP256D-PDF-ENG
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