Intel presents the strategic situation after a 1985 decision to exit DRAM business. The decision marked a critical transition point for Intel, as the company has invented AMD, and historically considered themselves as "DRAM company." Explores the subsequent evolution of the company and provides the student with a context for the consideration of the most important strategic issues facing the company in 1990. The focus is on technology strategy and its evolution throughout the history of the company, but also develops the key themes of corporate strategic renewal and the relationship between the company and its environment. Serious concern: 1) DRAM situation in 1990, 2) streamlining of technology strategy with changing industry dynamics and paradigms, 3) continues to impact on corporate strategy of tension between the product and its own business: EPROM and Flash, 4) changing modes of corporate entrepreneurship and strategic update. RISC over CISC, Flash, and 5) forward integration and future Intel «Hide
by Robert A. Burgelman, George Kogan Source: Stanford Graduate School of Business 18 pages. Publication Date: 01 January 1989. Prod. #: BP256C-PDF-ENG
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