Describes Intel's diversification strategy initiated in 1998 by General Manager Craig Barrett. Originally Barrett strategy worked well, and the market value was $ 510 billion in September 2000. Just three months later, however, the investor pessimism about the economic slowdown and the recent problems in the Intel market values drop by more than 55%. "Hide
by Ramon Casadesus - Masanell, Michael G. Rukstad Source: Harvard Business School 12 pages. Publication Date: November 1, 2001. Prod. #: 702420-PDF-ENG
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