Creating the necessary Intel Centrino, to make major changes in its strategy and organization. The development was part of the Centrino Intel "right hand turn" to increase performance, including the improvement coming from the power and efficiency of the maximum clock frequency of the processor. This strategic shift, together with the introduction of new multi-core architectures, radically changed the definition of success in the future. It was a dramatic move forced on companies, particularly in physics and changing industry and competitive forces, but also made possible, in part, by radically innovative microprocessor architecture developed his scrappy, geographically remote microprocessor design center in Israel ". Hide
by Robert A. Burgelman, Philip E. Meza, Evan Barrett Source: Stanford Graduate School of Business 34 pages. Publication Date: January 4, 2007. Prod. #: SM156-PDF-ENG