Through in-depth interviews with the majority of the leaders of Intel, this case is Intel's efforts to establish itself in new markets through the development and acquisition of skills in areas beyond PC microprocessors. Intel for the first time on the market of computer memory, which eventually became commoditized. Further, the company pioneered the market of microprocessors for personal computers. By 2003, this market has slowed. Now Intel has been looking closely at the wireless and mobile technology for its future growth. As he entered these new areas, the company will need to develop new skills and new organizational structures from those that have made the company successful in the PC microprocessors. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 54 pages. Publication Date: January 1, 2002. Prod. #: SM106-PDF-ENG
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