In spring 2010, Intel is seen as an important champion of the new broadband technology called WiMAX (Worldwide Interoperability for Microwave Access). WiMAX transmission of large amounts of data via radio signals, and offer a much greater range than Wi-Fi. He also proposed a much faster connection speeds than 3G networks run by AT & T, Verizon and Sprint. WiMAX was a new space for Intel, and the company is hoping that it will give the same type of profitability and success of Intel, that the Wi-Fi was not. In the period from October 2008 to May 2010, Intel joined forces with Clearwire, Sprint, Motorola, and other partners to launch WiMAX in 30 U.S. cities. Intel vision for the deployment of WiMAX has evolved from a fixed wireless (for broadband connections to homes and businesses) to mobile phones (laptops) to mobile wireless (handheld devices and powerful smartphones), as the company has spent billions of dollars to purchase and invest in WiMAX arena . But Intel has faced many problems with WiMAX. Most of the infrastructure must be built from scratch in the U.S. and around the world, and WiMAX require at least several major mobile operators, to choose him as their next-generation (4G). Intel would have to create new ecosystems 4G, to persuade manufacturers to introduce WiMAX technology in their devices. In addition, WiMAX faces stiff competition from other emerging wireless technologies, including LTE (Long Term Evolution), which AT & T and Verizon plans to use when they upgraded from 3G to 4G technologies. While WiMAX was two or three years ahead of LTE, the size of mobile operators seek LTE already threatened to make WiMAX a niche technology. "Hide
by Robert A. Burgelman, Debra Shifrin Source: Stanford Graduate School of Business 58 pages. Publication Date: 01 May 2010. Prod. #: SM179-PDF-ENG