Integration of Mass Production and Mass Distribution Harvard Case Solution & Analysis

Describes the sudden appearance of a large industrial enterprise in 1880. Reviews of three types of mass production industries in which a new form came: those who produce perishable products, the people who make low-cost semi-perishable products, and equipment manufacturers, sale, production of which requires specialized marketing services. Asks questions and offers answers to why the first American big business has come in these industries and in one decade of the 1880s. "Hide
by Alfred D. Chandler Jr. 12 pages. Publication Date: Aug 01, 1976. Prod. #: 377031-PDF-ENG

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