A comprehensive strategy to clarify the interaction between the competitive strategies that seek superior performance in the market and non-market strategies that shape the competitive environment. This article expands the conceptual and analytical framework of a comprehensive strategy of the competitive environment structured by international trade policy. The framework is illustrated by the international trade dispute between Eastman Kodak Co. and Fuji Photo Film Co. for access to the Japanese market for consumer film and photographic paper. The analysis focuses on the interaction between market and non-market strategies, where governments act as agents of their companies. The structure includes a competition between the two companies in the market environment, competition in the non-market environment affect the bargaining position of their government, and negotiations between governments. "Hide
by David P. Baron Source: California Management Review 26 pages. Publication Date: January 1, 1997. Prod. #: CMR078-PDF-ENG
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