Business strategies must be comparable to those of the company, as well as its market and non-market conditions. The market environment includes those interactions between the company and other parties that mediated by markets or private agreements. Nonmarket environment includes those interactions that are mediated by the state institutions. Business strategy should integrate both market and non-market components. "Hide
by David P. Baron Source: California Management Review 21 pages. Publication Date: January 1, 1995. Prod. #: CMR105-PDF-ENG
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