INTEGRATED MARKETING COMMUNICATIONS STRATEGIES OF PATANJALI GROUP Case Solution
Patanjali Ayurved, maker of Ayurvedic consumer products, is the fastest growing consumer company in India. The advantage with all these products is that these are made of natural products and don't have any side effects at all. Majority of the products are doing well in market and feedback of customers on these products are they are VFM- value for money if compared to brands from MNCs and also of some Indian companies.
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