Integrated Marketing Communication Case Study Analysis
Direct Marketing:
Textile, food and beverage, medical offices, solar organizations, charities, schools, marketing and advertising agencies, car dealerships, internet cloud computing,and real estate industry are known to employ direct mail marketing technique.
Communication strategy in lock-down situation:
Challenges:
The crisis of COVID-19 has led to increased emotional, physical and mental challenges for both the organization and the people around. The closure of all essential and non-essential activities has rapidly expanded the unprecedented challenges to the economic growth such as declined sales, closed business organizations, and declined sales which is known to influence the economic growth of a state. (Gary P. Pisano, 2020)
Solution:
During lock down situation, any organization is recommended to set hybrid cloud based system which are known serve as the collaboration and communication tool. It is considered to be linked directly to the global directory of the organization which does not depend on the data sitting within physical serves of the organization. Setting up cloud-based system would provide easy access to the data to perform different operation anytime by the workforce. (China, 2020)
Conclusion:
Based on the changes and the use of marketing techniques in the industry, WhatsApp marketing is known to capture the mass market in future. This is primarily due to the reason that it significantly provides the organization to conduct meetings and discussion, share document, and direct and ensured message delivery to the client or consumer. Therefore, the organizations who do not have cloud-based system facility for the business operations are recommended to continue with remote operations...............................
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