Color cases should be printed in color to optimize their effectiveness. Its creator, Bryan Mistele, was looking to pivot into high growth and faced several fascinating options. However, competition in the sector was quickly changing, and Mistele also understood that while INRIX's industry-leading technology platform and customized services had set the company apart, large location-based services businesses could more easily enter the sector, introducing a significant danger. Lately, due to the proliferation of smartphones, large firms like Google and Apple had increased access to place data, possibly threatening to enter the real time traffic information (RTTI) space.
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He pondered both choices and surveyed the challenges that each presented. If Mistele and INRIX chose to go public, Mistele would need to be confident that the tactical position and abilities of INRIX identified and potential entrants and the company. INRIX's "departure" options-sale or IPO-also meant distinct organizational determinations across the company; Mistele wondered how best to form INRIX to defend its present position and realize growth as it continued to work in a bigger and more sophisticated environment.
PUBLICATION DATE: March 28, 2012 PRODUCT #: 812112-HCC-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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