Total business (WB) securitization is a corporate fund-raising strategy, which allows companies to realize the full value of its operating assets in collaboration with stakeholders. In the UK securitization, the company raises funds by issuing bonds backed securitization its operating assets. A characteristic feature of this funding strategy is that it allows investors to enter the operating conditions, which require companies to develop their business strategy and operations. Therefore, investors may influence branding and customer service experience, and the relationships between stakeholders of the company. Here we describe how the managers of securitized assets and investors can add value by taking stakeholder approach to the whole business securitization. "Hide
by Tuulikki Haaranen, Tahir M Nisar Source: Business Horizons 10 pages. Publication Date: September 15, 2011. Prod. #: BH449-PDF-ENG
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