Whole business (WB) securitization is a corporate fundraising strategy that enables businesses to realize the complete value of their operating assets in cooperation with their stakeholders. In a WB securitization, the firm raises funds by issuing securitization bonds backed by its own managing assets. A characteristic feature of this capital strategy is the fact that it enables investors to impose operating conditions which obligate the company to develop its business strategy and operations.
Thus, investors can influence customer support practices and the branding, as well as the stakeholder relationships of the business. We outline how managers of investors and the securitized assets may add value by embracing a stakeholder approach to whole company securitization.
PUBLICATION DATE: September 15, 2011 PRODUCT #: BH449-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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