2.6 billion global citizens who are living on less than $ 2 a day, face significant barriers to effective health care, including limited health insurance, low health literacy, and living in slums and remote areas, which are often not enough. The authors describe how some innovative private health care companies have considered these barriers in the design of their products or services. They show that organizations such as Narayana Hrudayalaya hospital in India to achieve its innovation by addressing the three functional areas simultaneously: marketing, finance and operations. They describe four common characteristics of these business models, and show how these innovative designs "can inspire innovation in various industries." Hide
by Anita M. McGahan, O'Neill Bhattacharyya, Peter Singer, Abdallah Daar, Sarah Choir, David Dunn Source: Rotman School of Management, 7 pages. Publication Date: September 1, 2011. Prod. #: ROT147-PDF-ENG
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