The behavior of senior executives in how they exercise direction is a key driving factor for the capacity to innovate and transform a company. This chapter discloses the job of top executives in exceedingly advanced corporations and their way of implementing leadership in humanizing innovation. It presents a framework drawn from examples of best practice related to top management in three aspects: what drives them in their efforts to lead the transformation of their companies (a challenge, an ideal or a fantasy that makes sense to those who must make it happen), how they direct advancement towards this ideal, and the way they face the calamities that arise in the transformation of the organization toward that target. These practices are vital to the institutionalization of values, principles and practices that together discover the invention quality and strength of the very innovative firms on the planet, and shape corporate culture.
PUBLICATION DATE: June 26, 2011 PRODUCT #: IES464-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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