Microsoft is 90,000 and its products affect millions of users around the world every day. Development of the next version of Windows or Office is easy for Microsoft, but the company has struggled when it comes to more radical innovations. Intense competition from Google, Apple and others threatened the business model that comes a huge success for over 25 years. This case illustrates the strategic challenges facing Microsoft and provides insights into the organizational, management and operational issues that must be addressed in order to determine the successful strategy of innovation in one of the world's most prominent companies. "Hide
by Raul Chao, Stylianos Kavadias Source: Darden School of Business 19 pages. Publication Date: June 16, 2011. Prod. #: UV5965-PDF-ENG
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