Microsoft uses effect millions of individuals and its products has 90,000 of users around the world every day. Developing the following version of Office or Windows is easy for Microsoft, when it comes to more radical initiation, but the company has struggled. Intense competition from Google, Apple, and others threatens a business model which has delivered incredible success over 25 years.
This case highlight the strategic challenges confronting Microsoft and supplies insights into the organizational, leadership, and operational issues that should be addressed to be able to define a successful innovation strategy at one of the planet's most well known companies.
PUBLICATION DATE: June 16, 2011 PRODUCT #: UV5965-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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