Traces the development of Nespresso in 100% affiliate deliberately placed outside the basic organizational structure of Nestle. Major advances teams and challenges in creating a new, small, niche segment in the mature coffee market and its prospects for business growth from 150 million to 1 billion Swiss francs over the next decade. A radical departure from most lines Nestle enterprises oriented to the mass market, Nespresso offers a provocative history lessons about innovation in large, well-structured organizations. "Hide
by Kamran Kashani, Joyce Miller Source: IMD 24 pages. Publication Date: January 1, 2000. Prod. #: IMD046-PDF-ENG
