More than commercializing new patent-based products requires drawing on multiple inventions usually disperse among a variety of organizations. Success demands overcoming the organizational barriers and transaction costs involved with accessing intellectual property. Innovators must also assess how best to proper value from the unique blends they create. This article presents a framework that provides means of approaching both these challenges.
These include a set of guidelines to assist managers in selecting from among three types of commercialization organizations: licensing, componentization, and integration. This post then investigates three strategies for appropriating the worth of the innovator's own patent(s): proprietary, defensive, and leveraging. The choice of a strategy establishes the scope of the intellectual property portfolio that needs to be gathered to best capture worth. Four case studies demonstrate the application of the essential theoretical concepts in real-world scenarios.
PUBLICATION DATE: August 10, 2011 PRODUCT #: CMR488-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Recommendation Memo Report Memorandum
Nokia Seimens Networks
Sandwine: Intelligent Broadband Networks
Tapping the innovative business potential of innovation contests
Dutch Natural Gas and the Groningen Field: The Creation of a New Industry
Launching and leading intense teams
Handpresso (A)
The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry
Profiting from Environmental Regulatory Uncertainty: Integrated Strategies for Competitive Advantage
Hong Kong’s Financial Crisis–1997-98
