The conference rooms across North America, leaders extol the benefits of being innovative. Some believe that this is the next level of competitive advantage, the Holy Grail of business. However, according to the consulting firm Arthur D. Little Strategos Inc. and Gary Hamel, many organizations that are trying to become an innovative speed ill on him. Why is this so, and how these obstacles can be overcome? Is a project that directs the organization "Innovation Zone". After organizations to achieve this relationship, the level of interaction between strategy and innovation is achieved effectively increase the organization's ability to develop new wealth-creating opportunities, identification of good turns in the strategic direction and develop ongoing opportunities for innovation. "Hide
by S. Brooke Dobni Source: Business Horizons 11 pages. Publication Date: July 15, 2006. Prod. #: BH204-PDF-ENG
