Innovation has been associated with the legacy of Timberland in. In 2005, CEO Jeff Swartz and COO Ken Pucker hopes invention factory, advanced laboratory concept, will develop new breakthrough products and revitalize the company's culture of innovation. Since 1960, Timberland rely on innovation, the development of the first waterproof boot in the world, and in 1980, the category that determines the boat shoes and boots Tourism Day. Create variations of these basic products, along with the expansion in the clothing, Timberland business suffered for more than 30 years. Timberland growth in the last six years has been driven by higher international sales and new customer segments. Timberland The leaders looked to the future, they hoped, Doug Clark, biomechanist, and his invention of the factory team will bring a scientific approach to the construction of a new generation of Timberland products and ideas. The team had to convince those in the core business, to take their ideas and integrate them back into the product line. "Hide
by Rosabeth Moss Kanter, Ryan Leo Raffaelli Source: Harvard Business School 23 pages. Publication Date: January 24, 2006. Prod. #: 306064-PDF-ENG
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