Describes how 3M Corp. introduces and learns new and innovative methodology of the study is called the user to understand the future needs of customers and the market. A team from the Medical-Surgical Division 3M markets is leading methodology users in the surgical infection control and opens not only new product concept, but also a very promising new business strategy. Focused on: (1) 3M approach to managing the needs of innovation and understanding of the market, (2) an in-depth description of the lead user method and its potential application to the medical business, and (3) the management problems of introducing new techniques in a successful organization. "Hide
by Stefan Thomke, Ashok Nimgade Source: HBS Premier Case Collection 23 pages. Publication Date: August 28, 1998. Prod. #: 699012-PDF-ENG
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