There is a general process of innovation based on a model of how people learn that can be applied in various sectors. It can be applied to the design and development of hardware and software products, to develop business models and services, design of the organization and how they work, and to the design of buildings and premises in which work is done or in which companies interact with their customers. Description of such a model of innovation, its model validation of training and development of its implications for the understanding, implementation, and involvement in the innovation process. Focuses on the importance and function of multi-faceted team of innovation, and the difficulties inherent in innovation, shows where some of the traps are designed for organizations that seek to innovate, and stresses the need to be flexible and adaptive to use the innovation process. "Hide
by Sara L. Beckman, Michael Barry Source: California Management Review 33 pages. Publication Date: November 1, 2007. Prod. #: CMR377-PDF-ENG
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