China Machine Press (CMP), founded in 1952, is a top multi-area, multi-discipline and multimedia publishing group in China with large scale, all-inclusive and specialized business that integrates paper media, audiovisual media and internet media, and unites research, publishing, training, print, issuing and supply. Now, more than 3,700 new books and imports of foreign publications 400 books each year are published by CMP. In 2010, its sales volume of periodicals and publications reached RMB one billion. CMP's core competitive advantage lies in its innovative business strategy and direction theories, publishing standards that are demanding and high product quality.
Among the Top 500 Most Valuable Chinese Brands by the World Brand Laboratory, CMP was rated in 2007 with an estimated brand value of RMB 787 million. From 2008 to 2010, CMP had been on the list for three years in a row, and with brand worth rising beyond RMB 1.66 billion in 2010. CMP started as a state-owned institution, and as part of the publishing business that is highly regulated by the government in China, it was also subject to strict government supervision. Therefore, the focus of this case study will be to recognize President of CMP, Wang Wenbin, excogitate new business strategies to gain a competitive advantage in a controlled industry and leads the company to carry forward marketization reform.
PUBLICATION DATE: October 30, 2013 PRODUCT #: TU0056-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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