InnoCentive.com enables customers to tap into internal and external solver networks to deal with various business problems. This case concentrates on the consequence of InnoCentive's choice to post challenges associated with environmental problems created by the Gulf Oil Spill.
It reviews lessons learned from this experience and asks students to contemplate whether InnoCentive should post challenges in response to the atomic catastrophes resulting from the 2011 Japanese quake and tsunami.
PUBLICATION DATE: August 17, 2011 PRODUCT #: 612027-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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