Inkaterra Case Help
Introduction
Inkaterra is a Peruvian worldwide eco-the travel industry organization. It was established by the “Jose Koechlin” in the year of 1975. The association claims and works lodgings at Machu Picchu Natural Reserve, the southeastern tropical wilderness of the Amazon in Puerto Maldonado, Tambopata, the Sacred Valley, and a restored sixteenth century house at Cusco. It has sixty five thousands sightseers yearly in its Peru areas. It participates in scientific research in order to foster activities of the business in light of conservation carried by neighborhood networks, to work on their personal satisfaction, with feasible the travel industry. The company has also understand the importance of hiring the local staff and put the immense effort to include the local community staff and boost their self-confidence. (Richter, 2012)
Problem Statement
The case highlights the various issues or barriers that comes in the way of the tourism industry and discuss the appropriate way to combat those issues by preserving the environment.
Mission Statement
The company mission statement involves the excellence and conversation in the Ecotourism industry. Moreover, it aims to re-evaluate the social, cultural and natural beauty by creating the amazing experiences.
Situational Analysis
The situational analysis involves the collection of different types of methods that is used to analyze the internal and external factors of the organization. It is the powerful tool to assess the organization strategic environment and helps to evaluate the project growth and customers. The internal and external factors of the organization includes;
SWOT Analysis
SWOT analysis is an internal factors that is used to assess the Inkaterra internal factors and helps it to make the important decisions and accomplish the objectives created by the organization. Appendix 1 shows the overall strength, weaknesses, threats and opportunities of the Inkaterra, which serve as a great tool for the Inkaterra to combat the threats and grasp future opportunity.
PESTLE Analysis
Ecotourism is capable to help with saving the climate and further developing the prosperity of local people through financial help. With the increase in vacationers growing consistently, it’s most important priority at the time is to advance the sustainability. It is the type of external analysis that is used to assess the external environment of the Inkaterra by analyzing the factors that impacts the organization such as political, economic, social etc. (See appendix 2)
Potential Barriers for Inkaterra
The potential barriers presented for the eco-tourism industry includes;
- Sustainability issues
- Carbon footprint
- Social inclusion
- Economic disruption
- Technology
- Inkaterra Case Help
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