ING Direct: Redefining Direct Banking Case Solution
Abstract:
ING Direct's method of focussing on easy items, low expense operations, aggressive rates and marketing, has actually allowed it to be successful and extremely effective even though its flagship item the cost savings account is a low margin item. The mentor goals for this case are to show how business can effectively go into 'fully grown markets' and still prosper in sculpting out an effective position to accomplish success.
Pedagogical Goals:
The mentor goals for this case are to show how business can effectively get in 'fully grown markets' and still be successful in taking an effective position to attain success. The case likewise shows how a business may be effective by keeping consistency in between its technique and operations.
This is just an excerpt. This case is about Technology and Operations Management
published: 26 Nov 2002
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