ING Group is one of the 10 largest financial services companies in the world. President of ING Direct USA is considering adding electronic brokerage in ING Direct portfolio. He should study the company's overall strategy, marketing strategy, operations, information technology and finance to help determine whether a company has to develop its own e-broker, or buy one of the three potential targets of electronic brokerage. "Hide
by Pratima Bansal, Ken Mark Source: Richard Ivey School of Business Foundation 29 pages. Publication Date: July 25, 2002. Prod. #: 902M11-PDF-ENG
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