Infinity Bank (A): Retail Branches and Customer Profitability Award winner Prize Winner Case Solution
Abstract:
Central to the technique is a current research study of productivity of 3 retail items: existing accounts, credit cards, and home loans. A senior bank supervisor examines the product-profitability-based technique in the light of current stats on significant variations in earnings of consumers (these stats are consisted of in the database supplied with the case).
To highlight the threats of product-focused techniques that neglect customer worth. To think about the distinction in between minimal clients and typical consumers.
Pedagogical Objectives:
To show the risks of product-focused methods that neglect customer worth. To think about the distinction in between limited consumers and typical consumers. To highlight the sources of variations in customer profitability.
This is just an excerpt. This case is about Leadership & Organisations
published: 03 Jan 2006
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