Infinity Bank (A): Retail Branches and Customer Profitability Case Solution
To highlight the risks of product-focused methods that overlook customer worth. To think about the distinction in between limited consumers and typical consumers. To show the origins of variants in consumer profitability.
Main to the method is a current research study of success of 3 retail items: present accounts, credit cards, and also home mortgages. The technique includes offering branch supervisors rewards to offer rewarding items. A senior bank supervisor examines the product-profitability-based method in the illumination of current stats on significant variations in success of clients (these stats are consisted of in the data source offered with the instance).
Main to the technique is a current research study of success of 3 retail items: existing accounts, credit cards, and also home loans. A senior bank supervisor examines the product-profitability-based technique in the illumination of current data on significant variations in success of clients (these data are consisted of in the data source supplied with the instance).
published: 03 Jan 2006
This is just an excerpt. This case is about Accounting
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