This case describes the history, operations, and economics Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the challenges facing the racecourse in the economic downturn 2008-9. The most important race racecourse is NASCAR Sprint Cup event. It also contains the IndyCar, NHRA race resistance, and other events. Speedway Motorsports Inc. bought the track in 1996, and have made significant investments to improve the viewer experience. The track is heavily dependent, financial, corporate sponsorship. Its naming rights agreement with Infineon Technologies was expiring in 2012, and many of his other corporate sponsors are reducing or eliminating their sponsorship due to the economic stress. The case describes the benefits of corporate sponsorship, and the ways that a company can use the sponsorship to build your brand, reward and motivate employees to conduct retail traffic in stores and distributors, and to entertain clients. The case includes a 10-page application with background information of the main types of motorsport and descriptions of the main race tracks in California. "Hide
by George Foster, Norm O'Reilly, David W. Hoyt Source: Stanford Graduate School of Business 44 pages. Publication Date: June 15, 2010. Prod. #: SPM41-PDF-ENG
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