This case explains the history, operations, and economics of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the difficulties dealing with the racetrack as an outcome of the financial recession of 2008-9. The racetrack's most essential race is a NASCAR Sprint Cup occasion.
Its identifying rights contract with Infineon Technologies was ending in 2012, and a number of its other business sponsors were cutting down or ending their sponsorships due to financial tension. The case explains the benefits of business sponsorship, and the methods which a business can used sponsorship to develop its brand name, benefit and encourage workers, drive retail traffic to suppliers and shops, and amuse clients. The case consists of a 10 page appendix with background details of the standard kinds of motor racing and descriptions of significant racetracks in California.
PUBLICATION DATE: June 15, 2010 PRODUCT #: SPM41-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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