Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World Case Solution
Speedway Motorsports Inc. acquired the track in 1996, and made considerable a capital expense to enhance the viewer prior experience. The track is greatly reliant, economically, on business sponsorship. Its identifying rights contract with Infineon Technologies was ending in 2012, and a number of its other business sponsors were cutting down or ending their sponsorships because of financial tension. The case explains the benefits of business sponsorship, and the methods which a business can made use of sponsorship to develop its brand name, benefit and encourage workers, drive retail traffic to shops and suppliers, and amuse consumers.
This case explains the history, operations, and economics of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the difficulties dealing with the racetrack as a result of the financial recession of 2008-9. The racetrack's essential race is a NASCAR Sprint Cup occasion. It likewise hosts IndyCar, NHRA drag races, and other occasions.
The case consists of a 10 page appendix with background info of the fundamental kinds of motor racing and descriptions of significant racetracks in California
This is just an excerpt. This case is about Business
Related Case Solutions & Analyses:
Investment Portfolio
Weight Solutions Clinic: Bariatric Surgery Center
On the Ropes: Knock Out! Panties
Salmones Puyuhuapi Part II
Book Publishing in 2010
Taiwan’s High-Speed Rail: A Public-Private Partnership Hits a Speed Bump
Chances Are? Course Selection at HBS and at Kellogg
Debating the Expropriation of Mexican Oil
Divesting the Zambian Mining Industry
World Trade Organization: Toward Free Trade or World Bureaucracy?
