This case centers on Infibeam, a small-scale, new e-commerce business in India, as an illustration of advanced B2B contractual agreements that enabled it to acquire a customer base that is significant at an extremely low cost. Nonetheless, it has to now develop innovative strategies for advertising communication, customer value proposition as well as a brand new IT e commerce rural platform as a way to accomplish its increased estimates that are required and raise capital for a brand new job in cooperation using a state government.
Internet retailing is fast growing in India, but it does contain challenges: the expense of acquiring customers is high; per individual spending amount is smaller; and customers are spread throughout the country, frequently 2,000 kilometres away from supply centres.
PUBLICATION DATE: March 14, 2013 PRODUCT #: W12529-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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