The company did very well in its first years, quickly increasing the number of staff members, sales and engineering jobs. Since its development, INES has developed a solid reputation, a powerful brand name along with a highly competent team. INES' success was based on their specific knowledge, its highly qualified human resources and integral and centered approach. Jose Antonio recognized that INES had enormous growth potential. Yet, he was not certain how to encourage this growth, nor in which direction he should aim.
PUBLICATION DATE: February 24, 2011 PRODUCT #: IES479-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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